Brand Slogan vs Tagline

So our slogan is different to Tagglements well the clue was in the Definition of the slogan and the focus On the marketing campaign so the slogan Is a tool for marketing campaigns Memorability while the tagline is a tool For the Brand's memorability so slogans Tend to have a shorter lifespan and tag Lines tend to have a longer lifespan so There is a lot of confusion around the Difference between the two and Understandably so because successful Slogans often outlive marketing Campaigns and go on to become adopted as The overarching tagline of the brand and This is the main reason that these Videos and articles that we find on Taglines and slogans often contain both But both are distinctly different tools Used in different scenarios but as a Rule of thumb slogans make marketing Campaigns more memorable while taglines Make the brand more memorable

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