How To Simplify Your Business & Make WAY More Money

In this video I'm going to show you how To build a super simple but insanely Profitable business by doing less not More you see one of the biggest mistakes And myths in all of business is Believing that in order to be successful You need to do everything and be Everywhere things like how you need to Be creating daily content for every Single social media platform out there Facebook Instagram Twitter Tick Tock LinkedIn YouTube all of them how you Should try to please all the people all The time by continually offering more And more different products and services In order to stay competitive and how if Your business isn't growing all you need To do is work more and more and more and More and more and more and more yikes Well my friend none of those are true And if you've been following this advice Up till now don't worry it's not your Fault but we've got to get this fixed For you once and for all because this Could very well be the exact thing That's holding you back from getting to That next level of growth success and Profitability that's why I'm excited to Share with you my own personal solution That I've used to work less make more And have a whole lot more fun doing it And hopefully this will help you too It's something I call the simple Business blueprint and it's a way to

Identify what's most important to you And then start building your business Around that so here's how it works Starting with step one the brain Hurricane one of the best and worst Parts of business is that you can do Pretty much anything that you want to I Mean do you want to start a marketing Agency and work from the beach Well lots of other people have done this So you can too want to start a drone Operated dog walking business and spend Your days outside with man's best friend Yeah Well there are already dog walking Businesses and drone operated businesses So why not combine the two for a Revolutionary new service or maybe you Want to start a food truck business Selling hot dogs out of the side of your Van Yep that's an option too though I highly Recommend if you decide to go down this Path that you find some way to Differentiate yourself in order to stand Out from all of your competitors like I Don't know maybe you try to become known As the rapping hot dog food truck Guy's hot dogs I know what cause I got no magic but I Got catch up and I can't pack it so you Can't snack in the back seat of your old Maverick don't forget the napkins gotta Admit I don't want to think about the

Damage Well unfortunately it looks like the Wrapping hot dog food truck guy angle is Already taken whatever the case though And whatever business or offer you Decide to focus on the very first step In order to create a super simple but Insanely profitable business is getting Crystal clear on exactly where to focus In other words just because you could Start offering Beachside marketing Services drone operated dog walking or Selling food like products out of the Side of a van well doesn't mean you Should so whether you're just getting Started or you've been in business for Any length time the first thing you want To do here is do a brain hurricane think Of a brain hurricane like an upgraded Version of a brainstorm and write down All of the things that you could offer Might want to offer or are maybe even Considering offering sometime down the Road then once that's done and all of Your ideas and offers are out of your Head and onto some kind of piece of Paper either physical or digital well It's time to move on to step two and I've got a massive truth bomb to drop on You about the real secret behind Building a super simple but insanely Profitable business but before we get to That first a big thank you and real Quick message from this video's sponsor

Get response whether you're just getting Started in marketing or you've been at This whole business game for a while now And are looking to build more advanced Marketing campaigns get response can Help get response is an email marketing And marketing automation software that Helps marketers and business owners Create automated marketing and email Campaigns and save a whole lot of time Doing it by automating repetitive tasks And letting the software do the heavy Lifting for you for example with get Response you can create an an entire Customer Journey directly within the Tool and you can deliver hyper Personalized messages to leads because Of automated lead scoring and tagging You can create signup forms and pop-ups Which allow you to turn your website Visitors into leads for your business You can save time and resources by using Pre-built workflows for your campaigns Or if you're a bit of a control freak Like I am you can build your own custom Automation from scratch not only that But you can also send automated emails To all new subscribers and nurture them With relevant offers and create Conversion funnels that put all of your Marketing efforts on autopilot so how Much does this cost then well with get Responses freemium plan you get Everything you need to get started

Including email marketing a landing page Signup forms and pop-ups all for the One-time low price of completely free so Make sure to check out the link in the Descriptions below right after this Video and with that said let's dive into The next step now and allow me to Introduce you to the rule of one I've Heard it called by many different names Over the years but the one that I like The most and the one I still use today Is the rule of of one so that's what We're gonna roll with and it really is The secret to building a six-figure a Seven figure even a multi-seven figure Business if you want to build a stupidly Simple but insanely profitable business That makes everyone around you wonder Just exactly how did you do it well the Formula is actually pretty clear first You start with one type of customer in Marketing we call this an ICA which Stands for ideal customer Avatar and It's essentially just that one type or One segment of the market that you want To focus on and serve for our previous Example of the Beachside marketing Agency the customer here could be a Small service based business like uh Steve here for the Drone operated dog Walking business the customer segment Here could be working Professionals in Their 30s or 40s who live in your local Area and own dogs because that part's

Important and for the hot dog food truck Business well you're gonna be going After people who value an authentic van Style eating experience and aren't Afraid of eating tube meat from some guy In a van then you move on to create one Single offer ideally really one that Solves one problem focusing on just one Offer allows you to focus and get really Good at doing this one thing and Instantly makes you more recognizable as An expert in Authority for our marketing Agency this offer could be offering Facebook ads that solves the problem of Helping their clients generate leads for Our dog walking service it could be well Dog walking daily 45 minute walks done By your friendly neighborhood dog walker And for our hot dog business the offer Is a hot dog and the problem it's Solving is hunger and convenience and Maybe the thrill and excitement of Trying something new so that's the Basics of the rule of one but if you Want to take it further you can also try To identify the one best traffic source For your business for example figuring Out whether organic social media or paid Ads or SEO or all of the other digital Marketing tools that are available to You which one of those is going to Provide the best Roi or return on Investment then try to find the one best Lead magnet for your business this is

Something that you can offer someone in Exchange for their contact details when Whether a free download a cheat sheet a Sales call anything that's going to work With what you're selling and then Finally one main conversion mechanism This is the thing that's going to turn All of the traffic and leads and Conversations that you're having into Customers and sales and revenue for your Business and your conversion mechanism Could be a sales page or a phone call or A discovery session or a strategy or an Application or basically anything that's Going to help convert them the main Point here though is to constantly be Trying to identify the few things or in This case the one thing that's going to Have the single biggest impact on your Success and then whittling away cutting Down and essentially getting rid of Everything else that isn't contributing In the biggest and greatest way to give You a real life example though of what Exactly this looks like in my own Business well let's walk through the Rule of one now my one primary customer Is business owners my one primary offer Is the digital marketing Academy a Marketing training course my one main Traffic source is you YouTube my one Main lead magnet is the marketing cheat Sheet Link in the descriptions below and My one main conversion mechanism is the

Sales page for the digital marketing Academy you can add other traffic Sources other conversion mechanisms Other customer segments and all of that Later but you don't need to this is why One of the best things that you can do In order to simplify your business is to Start trying to identify which things Are actually driving your business Forward and which ones are just wasting Your time and money and energy of course In order to find the time to actually do This incredibly important work you're Probably going to need to rearrange and Shuffle a few things around and the way That we're going to do that is by Categorizing and essentially grouping Different activities that you have into One of four different quadrants using The Eisenhower Matrix let's go over that Now the Eisenhower Matrix is a graph That's divided into four different Segments do quadrant is made up of Things that are Urgent and important These are the things that are critical To your survival both personally and Professionally it could be requests from A key client demands from a Boss family Or medical emergencies basically things That you need to do in order to make Sure that things don't go up in Flames Next is decide these are things that are Important but not urgent this would be Something like working on a business or

Marketing plan writing your book working On a new offer or launch starting that YouTube channel that you always have Wanted to these are the things you need To schedule to make sure they get done As they're vital to your long-term Performance but because they're not Urgent they tend to just kind of keep Getting put off I'll talk more about how To schedule them in just a minute then You have the delegate quadrant which are The urgent but not important things These are things that need to be done But probably not by you so look for ways To Outsource or get help with anything That falls here from bookkeeping to meal Prep to basic administrative tasks and Then in the bottom right you have the Delete quadrant these are things that Are not urgent and not important these Would be things like compulsively Checking email or dealing with requests That you have no interest or desire in Doing or basically any other trivial Task that chews up your time and gives You nothing back in Return of course Knowing what to do and actually finding The time to put this all into place are Two very different things so let me Introduce you to the next step now which Is the concept of a power list the Concept of the power list is nothing new But it remains to this day one of the Most powerful business and life

Simplification tools available how it Works is you essentially just write down Your top three most important activities Most important tasks most important Projects are things that you need to Work on for that day and then you do Them first before anything else for Example maybe you've identified that the Thing that's holding you back from Getting to that next level is Identifying exactly who your ideal Target market is if so then one of the First things that should go on your Power list is doing a little bit of Market research or talking to customers And possibly looking at competitors to See what they're offering and what kind Of language they're using and how They're approaching and promoting their Offers or maybe you've identified that The thing that your business is lacking Is traffic and so you need to experiment With different traffic sources maybe That's starting a YouTube channel but You just haven't found the time to do it Well put that on your power list then Get it done first or maybe there's a TPS Report that's in desperate need of a new Cover sheet real quick question here how Much time would you say you spend each Week dealing with these TPS reports The point is is that when you look at The long list of things that you have to Do it can sometimes feel overwhelming

Maybe even impossible but when you start To arrange and rank things in order of Priority and making sure that you've got The top three most important things at The very beginning and top of your list Everything starts to get a little bit Simpler more manageable more fun too but It's this next step that really helps to Make sure that things stay simple and Profitable and that comes down to time Blocking here's the deal if there's Something that's important to you then It's up to you to make sure it gets done And the best way to do that is to put it On your calendar as an unmovable Appointment like a doctor's appointment Or an airplane ticket where you gotta Show up on time to make sure that you Make it through security or something Like that you already know that the Demands on your time and attention Aren't going away anytime soon so you've Got to make time for the things that are Actually important and in the early Stages of any new business or offer this Usually means taking time from somewhere Or someone else whether it's waking up Early staying up late or simply backing Out of some plans so that you can focus Again on what's actually important to You start small if you need to 15 Minutes a day is good and can help to Build that habit but over time as you Get better at saying no to the less

Important things you'll find you have More and more time to dedicate to your Most important tasks and if you're Looking for some of the best and most Important things to work on during your Time blocks then you're definitely going To want to check out this video right Here where I've loaded up some of my Very best marketing tips and strategies To help you grow your business so make Sure to check that out now and I'll see You in there in just a second

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