The clear offer formula goes we help y With X so you can Z without W the Y is Your target market the x is what you do Or sell the Z is the benefit that your Target market wants and the W is Something that your target market Doesn't want that you can help them Avoid so here are a couple examples Starting with one for a nutrition code I Help new moms lose 10 pounds so they can Get back into their favorite clothes Without giving up the foods they love Now let's do another one for a business Consultant we help small businesses Reduce their annual business taxes by 34 Percent so they can put more money in Their pockets without risky Investments Or sketchy accounting practices